Gender bias

Gender bias

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Resources
Diversity
Bias
Published
Dec 14, 2021
Without realizing it, we all use language that is subtly ‘gender-coded’. Society has certain expectations of what men and women are like, and how they differ, and this seeps into the language we use. Think about “bossy” and “feisty”: we almost never use these words to describe men.
This linguistic gender-coding shows up in your position describes as well, and research has shown that it puts women off applying for jobs that are advertised with masculine-coded language.
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This site is a quick way to check whether a job advert has the kind of subtle linguistic gender-coding that has this discouraging effect.
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